ABOUT THE FOUNDER
He knows the pavement, the product, and the people.
Keith HemeoN
Owner + Sales Director
A seasoned beverage industry veteran with over 35 years of experience across restaurant, supplier and distributor channels.
Keith has served in pivotal leadership positions, including Vice President of Sales & Marketing for Woody Creek Distillers - a nationally recognized and awarded Colorado distillery, Vice President of National Accounts and Business Development for Woody Creek Distillers and Key Account Specialist for Southern Glazer’s Wine & Spirits.
His experience and deep relationships provide a strong foundation in brand scalability, market strategy, and customer engagement across all tiers of the industry.
“After earning a BFA from Syracuse University, I followed my passion for the outdoors and hospitality to Aspen, Colorado. What started as a seasonal ski town adventure turned into the foundation of a lifelong career. I waited tables and tended bar while teaching skiing for the Aspen Ski School in the winters and guiding raft trips on the Colorado River in the summers—always drawn to places where food, drink, and connection came together.
It was at Jimmy’s American Restaurant and Bar where my journey into the world of wine and spirits truly began. Under the mentorship of Jimmy Yeager, one of the early pioneers in elevating tequila’s status in the U.S. - I discovered the stories, craft, and culture behind every bottle. His passion sparked my own and set me on a path that would shape the next 25 years of my career.”
“On a great mountain, no one abandons his companions and sets out to conquer the top alone.”
— Tenzing Norgay
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Let’s Build Something Bold
Whether you’re launching a new brand or looking to scale an existing one, we’d love to hear from you. Fill out the form below, and we’ll be in touch soon to talk shop—and strategy.
Let’s get your brand in more hands, more glasses, and more markets.